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Slogging it out for the Magical Moment
I was listening to Seth Godin’s book The Dip the other day. It’s an oddly encouraging tome about when to quit and when to stick. Instead of mulling over implications for my business I found myself...
View ArticleSimplicity – a familiar refrain in messaging best practices
In our complex world, it’s far easier to construct a complicated message than a simple one. There’s no doubt message development is a vital skill in every marketer’s toolkit. Well-constructed messages...
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Messages build great expectations
Imagine if your customer could see you through the words you write. Routine business communication need not be always perfunctory. Even a short note is an opportunity to deliver messages that paint a...
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